Press Release

FOR IMMEDIATE RELEASE – Aria Expands Video Production Capabilities with Hire of New Principal

Mikon Haaksman joins Dallas-based Digital Marketing Agency, Aria, to lead Video and Animation Services

DALLAS, March 15, 2011 – Aria today announced Mikon Haaksman, known for his work on feature films including The X-Files, Playing God, and Enemy of the State, is joining the agency as Principal and head of the Dallas-based firm’s video and animation services.

Haaksman, an award-winning veteran of the film industry who studied at the London Film School, and worked extensively in Hollywood, is bringing his significant directorial and production acumen to guide the evolution of the agency’s live action video, animation, and post production offerings to the next level.

“As marketers we must be effective storytellers. To engage an audience with a brand, there’s no more effective way to do so than with incredible video and interactive content,” said Ryan Thompson, Founder and CEO of Aria. “Today’s availability of cheap bandwidth and the explosive adoption of video-capable mobile devices and platforms make the inclusion of visually-engaging content a marketing must,” he added.

During his career, Haaksman has directed two feature films, numerous award-winning shorts and documentaries, and assisted with other top feature film productions. Most recently, he worked as Producer and Senior Editor at Gotham Image Works in Houston, a premiere production company providing corporate videos, live event production, and visual trade show experiences. His work helped garner more than 23 awards for Gotham, including Telly, Communicator, Vision, Aurora, and Davey Awards.

Bringing Mikon on as a principal to expand our video and animation capabilities is an important step in the continued evolution as an integrated marketing agency. Mikon’s wealth of experience and knowledge will further enhance the impact of the brand-consumer experience for our clients. Great client partnerships make for great work. We’re excited,” said Jordan Wollman, Aria Partner and Executive Creative Director.

Haaksman said, “I jumped at the opportunity. I believe my experience and creativity will build on the well-respected creative and marketing foundation that the Aria team has built. We share a common passion for our clients and a desire to continue to push the innovation envelope to create unforgettable brand experiences.

Watch Aria’s updated agency demo reel at http://ariaagency.com

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